Much fuss over a soi-disant collapse in sales of Cadbury Creme Egg a year ago after a change to the recipe by its owner Mondelez.
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As well as changing the recipe of the chocolate, the company cut the number of the eggs in a multi-pack from six to five.
Instead, an overall change in public tastes has had a more immediate impact on revenue.
Kraft purchased Cadbury in 2010 and created Mondelez in 2012.
Cadbury parent company Mondelez International lost more than $14 million dollars in sales of Cadbury Eggs, dropping 7 per cent for filled eggs and 11 per cent for shelled eggs in 2015.
Creme Eggs sold in the US have always been made of the ingredients that made their way to the products in the United Kingdom previous year.
Reports say the company ditched the delicious Cadbury’s chocolate shell in favour of a cheaper alternative exactly a year ago.
According to Lingeris, Americans just aren’t into Dairy Milk.
Cadbury told This Morning: “The fundamentals of the Cadbury Creme Egg remain exactly the same as 1971; from the size of the egg to the original recipe with Cadbury chocolate and a unique gooey creme filling”.
No wonder they’ve been ramming the Easter treat down our throats in every shop in England since Boxing Day. It was two weeks shorter in 2015 than 2014 so it’s hard to compare like for like. “We are proud to be the nation’s favourite at Easter and we will continue to strengthen our position by investing in power brands and launching new seasonal products”.
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Countdown spokesman James Walker said the most popular Easter items go on sale around the same time each year, which is normally in the first week of January.
