The movement – which focuses on increasing awareness of male breast cancer – has honed support from multiple celebs including Samuel L. Jackson who is a spokesperson for the cause.
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Mark recently took to Twitter with a shirtless photo of himself pointing to his nipple.
The campaign #InTheNipOfTime, has garnered support from celebrities like Mark Ruffalo, Matthew Perry and rugby player, Jim Hamilton. “By bringing a few blue to what seems to be a very pink world, we aim to get men paying more attention to their bodies when something might be wrong”, according to the website. He also posted a few pictures of fellow athletes.
Jackson also narrates an accompanying video for the campaign, which encourages men to feel their breasts for suspicious lumps.
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To get the word out, they’re joining the cleverly named hashtag campaign, #InTheNipOfTime, created by OneForTheBoys as a way to educate men about breast cancer-including how to spot the signs and seek help. “So when you think about copping a feel, cop a feel of yourself. If unsure, say something”.
