Shares of Salesforce dropped about 5 percent in trading Friday morning, to $70.71 each.
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While Salesforce has already spent over $4 billion on acquisitions this year, it might still consider a purchase as expensive as that of Twitter.
Other names being mentioned were Verizon and Microsoft – which recently bought LinkedIn.
Google and Microsoft have struggled to compete in the social media space. CNBC reported that a deal is not certain but that conversations are “picking up momentum and could result in a deal before year-end”.
Keep checking back with GameSpot for more.
Co-founder Jack Dorsey took over as chief executive in July of past year after the previous boss, Dick Costolo stepped down.
Twitter and Alphabet Inc, Google’s parent company did not respond to a request for comment. After surging in May to 12.28% of its total float, Twitter stock short interest was down to 8.12% of total stock, as of August 31.
Shares jumped 20 percent to $22.46 per share on Friday.
“From a strategic standpoint, we think it would be more beneficial for Alphabet as opposed to Salesforce”, Mogharabi said.
Shares climbed as much as 21%, giving the company a market value of close to $16bn (£12bn).
“Twitter continues to struggle with growing its user base because new users often find the product unwieldy and hard to navigate, which makes it challenging to find long-term value in being an active user”, said eMarketer forecasting analyst Oscar Orozco.
Google acquiring Twitter makes “the most sense”, especially when considering it generates more revenue in a single quarter than Twitter’s entire valuation.
As of the second quarter of 2016, the microblogging service averaged 313 million monthly active users, according to figures from Statistica. Microsoft also sees access to social data as key to the future, having splurged around £20m on professional social network LinkedIn earlier this year.
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Subscriber growth has flatlined at about 313 million users and usage has fallen in key markets like the U.S., with Twitter appearing to lose out to other social networking sites like Facebook and Snapchat.
