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Why Krispy Kreme Doughnuts (KKD) Is Sinking Today

The brand’s chief executive Tony Thompson told analysts on an earnings call yesterday (22 March) that it is continuing to raise awareness of Krispy Kreme’s stores and franchises but admitted that the company hasn’t “fully leveraged” the brand when it comes to its marketing efforts. Equities research analysts predict that Krispy Kreme Doughnuts will post $0.93 EPS for the current fiscal year. The company reported $0.22 earnings per share for the quarter, topping the Zacks’ consensus estimate of $0.21 by $0.01.

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Krispy Kreme Doughnuts (NYSE:KKD) has climbed 1.73% in the past week and advanced 13.47% in the last 4 weeks. The business earned $130.40 million during the quarter, compared to the consensus estimate of $133.02 million.

About 1.44 million of Krispy Kreme’s shares were traded by this morning, well above its average volume of 415,676 shares per day. Most recently the firm announced earnings per share of $0.19 for the quarter which ended on 2015-10-31. They issued a “buy” rating for the company.

Krispy Kreme has struggled to maintain growth in a market dominated by Starbucks Corp. and Dunkin’ Donuts, both of which have more locations and are able to lock in customers with loyalty programs. The company’s revenue for the quarter was up 4.0% on a year-over-year basis. Roth Capital restated a buy rating and set a $27.00 price target on shares of Krispy Kreme Doughnuts in a research note on Tuesday, December 8th. Two analysts have rated the stock with a hold rating and six have assigned a buy rating to the company. In the past week, the company has outperformed the S&P 500 by 0.37% and the outperformance has advanced to 6.17% for the last 4 weeks period. The beta value for this stock stands at 1.24 points, while its earnings per share (EPS) was $0.45. Credit Suisse AG boosted its position in Krispy Kreme Doughnuts by 67.3% in the fourth quarter.

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The facilities will include a “drive-thru” lane and a production hub supplying fresh doughnuts to all Krispy Kreme in-store cabinets within a one hour radius of Cygnet Green. As of February 15, 2016, the company had approximately 1,000 Krispy Kreme shops worldwide. In fact, you buy stocks the same way you do now… but with one simple difference.

Krispy Kreme reports weak sales, downbeat outlook