ComScore reports that Snapchat is “rapidly growing its user base among older millennials (age 25-34) and those 35 years and older”.
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There are also 5 percent more users over the age of 35. The new report claims that the Snapchat adoption rate among that age group has increased by 12 per cent since 2013, and now stands at 14 per cent of USA smartphone users aged 35 and over.
Of course, whether this is good or bad for Snapchat still remains to be seen. That is double the percentage from less than two years ago. That was when teens were starting to use Facebook less, and now they’ve all but abandoned sharing on Facebook for newer apps like Snapchat.
This isn’t the first time that a major social media platform is seeing its audience getting older.
Despite this, however, the WSJ says Snapchat is likely to continue being popular amongst teens due to the concept of self-destructing content – making privacy less of a hassle to adjust every so often.
It’s not all happy days for kids using Snapchat.
Many adult users say they also like Snapchat’s relatively new “Discover” feature, which lets users swipe through content from various media organizations, ranging from Cosmopolitan to National Geographic.
For all of Facebook’s missteps (looking at you, Facebook Messenger), CEO Mark Zuckerberg has proven particularly adept at staying ahead of the curve in providing users with innovative new features and products – even when that means taking some risks. For now, Snapchat executives don’t seem too anxious.
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In other words, as Snapchat chief executive officer Evan Spiegel put it while speaking at a conference in January, “We’ve made it very hard for parents to embarrass their children”.
