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Winter Weather Keeps Shoppers from After Christmas Sales

Stores are expecting heavy rush during “After Christmas Sales” as shoppers will be in the stores again for another round of shopping for discounted products, returning items and to spend their gift cards.

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For some of the families shopping, the shopping trip post Christmas had a holiday feel in of itself, a way to register a few more magical Christmas moments out of the holiday. In fact, “buy online, return in store” has its own acronym in the retail industry – BORIS.


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Emily Lyons and her mother started a tradition years ago. She was helping customers with after Christmas purchases in her store.

“This is the first day the Platte River Mall is open since closing for Christmas. And now it’s like okay, I want to sleep in a little bit”, said Engleman.

Long lines and big sales, is what you’ll see walking into JC Penney today.

Racine White set out with daughters Ray and Robyn specifically to hit Bath & Body Works’ popular semi-annual sale.

Shoppers spent the day redeeming gift cards, returning unwanted gifts, and snagging some day after deals.

The entire week after Christmas is a busy one.

Shoppers were hitting the mall with no less enthusiasm than before the gift-giving season.

At the Best Buy on Manchester Expressway, News 3 spoke with Forrest Parker who received gift cards for Christmas and wanted to take advantage of the post St. Nick visit deals.

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“I think day after Christmas is just a little more mellow, and it’s a little more approachable than [Black Firday]”, out of town shopper Carrie Jurgens said. Another 19 percent said they will hold onto them for future splurges.

Shoppers line up for after-Christmas deals