Tesla designed the Model X with space and safety in mind, two features that women have indicated are important to them. “I’m very impressed with the safety record of the Model S, and I figure that the X will be comparably rated”, she said. If the automaker is to achieve its formidable annual sales target of 500,000 units by 2020, it has to attract a whole new segment of buyers.
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Tesla’s initial customers – many of them tech-savvy early adopters – were overwhelmingly male. In 2012, the yr the Mannequin S hit the market, girls accounted for simply thirteen.three % of the electrical sedan’s US registrations, based on knowledge from IHS Automotive.
Now the brand is highly praised, has earned a stellar safety record and the electric technology is better known around the world – points in favor of a gender switch or at least towards reaching an equilibrium.
In the year 2013, only 17.8 percent females bought the Model S sedan but that figure rose to around 21.5 percent in 2014.
But given that the National Highway Traffic Safety Administrations (NHTSA) hasn’t ruled on the legality of video mirrors, that isn’t really an option for the Model X at the moment. Whereas SUVs will be prime-heavy, Tesla’s autos are designed with the electrical drivetrain sitting beneath the automobile, which lowers the middle of gravity and minimizes rollover danger.
With the X, the demographics of Tesla’s customers have the potential to flip. “With the X, I think we probably will be slightly majority female”. The women invited included those who own an SUV or a minivan because the automaker wanted to find out what they appreciate most about their vehicles, most of the women reported to have said; a spacious back seat and trunk so that they could easily get their kids in and out of the vehicle. What more could one possibly ask for with an electric vehicle. Images leaked from the EV’s online Design Studio and posted on the TMC forum have sparked a lively discussion as to how the electric SUV would act as a hauler.
Musk unveiled the Mannequin X in February 2012 at a splashy Los Angeles occasion that includes California Governor Jerry Brown.
The all-wheel-drive Model X seats seven passengers, has “falcon wing” doors that open vertically and a 90 kilowatt-hour battery that is expected to have a range of about 386km per charge. Musk lately tweeted that with the identical choices, the Mannequin X will value $5,000 greater than the S because of its higher measurement and complexity.
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Tesla Motors Inc (NASDAQ:TSLA)’ Model X will be on the road in a few days, but we’re still waiting to see the final version of the vehicle .
