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X Factor presenter Caroline Flack

However X Factor co-presenters Olly & Caroline Flack lastly shared a kiss as they toasted her Cosmopolitan Ultimate Women Award with a personal 2nd within the photobooth on Wed.Playfully posing with her Ultimate TV Character trophy, the ultimate illustration in a honest reel shows the colleagues locked in a steamy kiss, albeit hardly jokingly. We have this innate understanding of one another – we don’t fancy each other yet we do fancy each other’.

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Her Instagram account documents the whole Caroline and Olly Cosmo adventure, from palling it up during the ceremony… Or is this “revelation” simply a Cowell-driven publicity stunt to boost X Factor ratings, which have dipped this year to 5.6 million (far behind its big rival Strictly Come Dancing, which has been drawing an average audience of 9 million).

I don’t know why we always get it every week, every month for the last three or four years – we’re just best mates. There’d be friction. We’d lose that flirtatious thing, that chemistry’. “She’s also executive producing this series, the show is being criticised a lot, there’s a lot of pressure, she’s working hard and she really wants to win”. We have to face more criticism. “I have a private message group with Dawn O’Porter, Gemma Cairney, Laura Whitmore and Gizzi Erskine, and we support each other”.

Olly and Caroline sitting in a tree… The show elicits strong opinions, and often they aren’t nice.

Sinitta stopped short when it came to Alan Sugar’s recent controversial comments about the X Factor judge. She went on to present I’m A Celebrity…

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“Let’s get clapping. She’s handsome, she’s glamorous, she’s amusing, she’s warm, she’s generous…”

X Factor presenter Caroline Flack It's a lot harder to be a woman on TV