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Xiaomi Launches “Mi Mobile” Network in China

The company thus marks its entry into an all new segment where it will compete against other China-based carriers.

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Xiaomi isn’t taking the conventional route with its wireless network, it won’t be buying spectrum from the government and setting up its own infrastructure, rather it will set up an MVNO or mobile virtual network operator.

Users can choose to be run through either China Unicom or China Telecom’s networks. They have failed in China, wherein the mobile telecommunications market is dominated by three state-owned companies: China Telecom, China Unicom and China Mobile.

Xiaomi’s new wireless business, “Mi Mobile”, offers voice and data services. The first provides subscribers with $0.02 per minute voice calls, each text messages and MB of data. Xiaomi is offering two plans: a pay-as-you-go option and a monthly tariff of 59 yuan (about RM40). This plan will be available in public beta starting this October, for those of you who are interested.

Six months back, Google also announced the launch of a MVNO service in USA called “Fi” which hosted through Sprint Corp and T-Mobile’s networks.

The Chinese company on Tuesday also unveiled its new Michigan Bluetooth Speaker with aluminium body and 1500mAh built-in battery.

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The Michigan Mobile SIM cards will be available as triple-cut SIM card, which implies it could be instantly usable with phone supporting mini, micro or nano-SIM cards. The new speakers have been priced at approximately $30.

Xiaomi Becomes An MVNO With Mi Mobile