Building upon accusations leveled by the Federal Trade Commission, a new study authored by Harvard Business School professor Michael Luca, Columbia Law School Professor Tim Wu, and the data science team at Yelp has provided new, damning evidence that Google is skewing search results in their own favor.
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Earlier this year in April, Yahoo obtained the right to work with any search provider as it renegotiated its arrangement with the software giant Microsoft Corporation (NASDAQ:MSFT).
As reports state, Marissa Mayer lately left working as an executive at Google, and is now on board as Yahoo’s CEO.
A representative for Yahoo added that there was nothing more to share at this time.
Yahoo confirmed on Wednesday that it has begun testing the use of Google search ads for a small portion of its desktop and mobile web search results.
Authorities, especially European ones, sometimes criticize Google and oppose its moves as they believe, without much evidence, that the company abuses its dominance in the industry by manipulating search results.
“Yahoo is now testing search results and ads from a number of partners, including Google as one of their options”, In Google said in an emailed statement. The company does acknowledge Google as its biggest rival. Mr. Wall said that he was “uncertain to what degree they are testing search results from Google” but it was clear that some of the searches on Yahoo were bringing up ads from the firm.
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Any broad search deal between Yahoo and Google is likely to come under antitrust scrutiny. His service helps companies improve their rankings in search results. Both of them have confirmed the arrangement to NYT but wouldn’t discuss the partnership in detail. She is also rather aggressive and determined for getting third-party products like Oracle’s Java software and Mozilla’s Firefox web browser integrated with Yahoo’s search engine. For Facebook keeping users off of the web is a way to give ads on its platform more views, for Apple it’s all about the user experience, and hurting Google.
