The Beatles were already available on Pandora, the Internet radio service, since it does not offer on-demand songs; a court decision recently raised the royalty rate for labels and performers on those services, known as pure plays.
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“On December 24 at 12:01am local time – here, there and everywhere – The Beatles’ music is available for streaming worldwide”, the announcement said. An accompanying news release simply said: “Happy Crimble, with love from us to you”. Apart from Apple, other streaming platforms hosting their music include Spotify, Jay Z’s Tidal service, Amazon Prime, Google Play Music, Slacker, Deezer, Rhapsody, and Microsoft Groove. The deal grants streaming rights to 224 songs from the original 13 studio albums released in Britain, as well as from some “essential” collections. Also, in 2014, Mr. Rob Wells mentioned in a number of press conferences about placing The Beatles as a part of the free-trials promotion on Apple Music. For the first time in history, streaming revenue at Warner Music Group exceeded downloads. This will be the first time Beatles will make their whole catalog available online for streaming; certainly a big step for the industry fans should take advantage of. “Watch as the music spreads around the globe on Christmas Eve”, the band’s site wrote, encouraging fans to use the hashtag #TheBeatlesStreaming on social media.
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It’s also a huge move in the music world when today’s top-selling artists, like Taylor Swift and Adele, are withholding new music from streaming.
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John Lennon, Paul McCartney, George Harrison, and Ringo Starr, formed The Beatles in Liverpool, England in 1960. While no names were previously disclosed, Re/Code now reports that the band’s music will appear on nine different services on Christmas, including Apple Inc.’s (NASDAQ:AAPL) Apple Music.
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“The greatest band. The entire catalogue”.
