YouTube also announced a new diamond playback button that creators with more than 10 million subscribers will get, joining the preexisting gold button for those with 1 million subscribers and silver for those with 100000.
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According to an official blog post from the updates are a recognition by the video service that more than half of its views now come from mobile.
The longtime executive, who previously headed advertising and commerce at Google, received several rounds of applause as she addressed a packed Anaheim Convention Center conference hall at VidCon for the second year in a row.
Wojcicki championed YouTube’s growth over the past year, including a 60% upshot in time spent on site – the new metric by which YouTube is measuring the success of its creators. But it is facing new competition from Facebook (FB, Tech30), Twitter (TWTR, Tech30), Snapchat, and a bevy of other rivals.
Because at the end of the day, as the forebearer of online video as we know it today, YouTube is responsible for spawning a whole new class of entrepreneurs.
The online-video phenomenon that pioneered entertainment for the social era a decade ago reaches more millennials than any cable network, and it has more than a billion global users, as said by Wojcicki. You will be able to find videos from your favorite creators and channels.
The new app is now available only for Android, with an iOS version coming out soon. Users can also now watch full-screen vertical videos with just a single tap for the very first time. YouTube will also show a video playlist created for you.
Following the release of the new YouTube Kids app earlier this year, the top 100 family-oriented creators saw their viewing time increase 80 percent faster than the rest of YouTube, as stated by Wojcicki. Wojcicki said this feature is coming soon, and will build on YouTube’s current support for 360-degree videos. And speaking of your videos, the app now provides video creation tools that allow you to edit, apply filters and music and upload your video right from inside of the Android application.
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It said that with this component, viewers can see the stage and the horde of a show or could even have a pick your-own-adventure video where individuals see an alternate story relying upon where they look.
