So, to be more like YouTube, and to give publishers more video customization options, the social networker has unveiled new tools. YouTube requires any video uploaded to be made available for both the subscription and free ad-supported versions meaning any videos opting out of the paid version will not be presented on the free version.
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In other words, video creators stand to benefit greatly from increased competition among platforms.
Twitter is hoping to capture some of that youthful enthusiasm, and Singh said his company is well positioned to do that. Very popular, with over half of all YouTube views originating from mobile devices. “And fans alike think of it as a way to directly connect with those creators”. The plan was announced in April, and since then about 90% of biggest content creators have signed up.
According to thenextweb.com, the update has three new tabs called Home, Subscriptions and Account are available for Android now and will be rolling released for iOS soon.
Considering how many monthly active users there are on Facebook, we suppose it makes sense if you were to upload a video and try to reach as broad an audience as possible.
Since, it will be easy for viewers to subscribe to a certain channel with the new app, the channel owners will thus be able to earn the latest Diamond play button reward.
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The journal cites numbers from investment bank Luma Parnters indicating that annual ad spend on video is growing 34% per year, and is due to hit $10 billion next year.
