YouTube is now allowing creators to insert a card below their videos that allows viewers to directly donate to nonprofits they support.
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Recently, YouTube has rolled out donation cards to its USA creators that allow viewers to donate to a charity of the creator’s choosing, directly from the video.
Once you decide to make a donation, the nonprofits will receive 100 percent of that money.
YouTube is making it easier for its video creators to share money with the nonprofits they love. They must be US-based with an IRS 501©3 validation to participate. First, it asks the amount you want to donate to the selected charity, and then it collects your non-taxed payment via credit card.
The donation feature is restricted to American non profits, but can be accessed by donors in Austria, Belgium, Canada, France, Germany, Hong Kong, Ireland, Italy, Netherlands, New Zealand, Norway, Philippines, Poland, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, the United Kingdom and the US. Those interested in raising money can enable the donation cards by going into the Video Manager and clicking on the drop-down menu to select “Cards”. Should you ultimately click “Donate”, your contribution will go directly to whichever charity the participating creator has linked to his or her video.
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YouTube has over a billion users already. “That’s nearly one-third of all people on the Internet”. Often, though, it’s videos from regular YouTube users that are far more likely to solicit donations than a slickly produced video from a nonprofit.
