In the second quarter of previous year, Kyncl added, a record 600,000 Americans cut the cord and dropped pay-TV service to rely on streaming video instead. “When YouTube really took off … my whole business transformed”. That comes from Robert Kyncl, chief business officer of YouTube, who delivered a keynote address today at CES. “Don’t make content for billions of people”. He’s also created separate apps for YouTube’s three most popular verticals: gaming, kids, and music.
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At one time, AMC was for old films, CNN was for watching anchors read you the news from behind a desk and MTV was for music videos.
During his own time on stage, Kyncl explained that the growth YouTube has seen over recent years is extraordinary.
Music is another attraction, he says, noting that more than half of teenagers use YouTube as their main source to discover bands and performers.
You might well have a HDR mode on your smartphone’s camera: it takes several pictures in a short space of time and then balances out the contrasting colours so that both dark areas and light areas can be seen clearly.
He said digital video will “replace” TV in part because it’s immersive in ways that TV can’t be, is endlessly diverse, and is inherently mobile.
YouTube won’t be the first major platform to support it, though, as Amazon and Netflix are already serving up HDR content on their respective platforms. Kycnl also commented that there are only two things people do more than watch video, and those are eat and sleep.
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Kyncl based his prediction on trends of lower TV audiences yearly, coupled with the annual rise of mobile video viewing. Whether it’s from the aspect of cameras, television units or even video delivery platforms, it always seems to be the focal point of every company with a foot in that arena.
