Video-sharing website YouTube has revamped its Web player by updating its user interface.
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A Facebook spokeswoman clarified that intellectual property was a key issue for the business despite Green’s claim to the contrary.
Green, in a blog post published on Medium Monday, claimed that Facebook is inflating the numbers it uses to describe the views and reach videos receive on the site.
“Native video posts with auto-play tend to see better engagement, more watch time and higher view counts”.
Hank Green, known for his network of education channels and his status as one of the co-founders of VidCon, is a key figure within the YouTube community.
Embedding a YouTube video on Facebook gets less views than a native upload. In June, the chief executive of multi-channel network (MCN) Fullscreen said his company was suffering from similar piracy. “Facebook’s algorithms encourage this theft”. “Consider uploading your video directly to Facebook”, the message reads. However, as the stat from Ogilvy shows, many videos slip by the software.
Matt Pakes, a Facebook project manager, defended Facebook’s method of promoting its own videos, claiming that users are more likely to engage with a natively uploaded clip. The most-viewed such video racked up 72 million views, while all 725 re-uploaded videos hit a grand total of 17 billion views.
If you frequently copy video urls to share your favorite videos via email or social media, the right click menu has changed as well. For his YouTube viewers, that mark is 86%.
“As video continues to grow rapidly on Facebook, we’re actively exploring further solutions to help IP owners identify and manage potential infringing content, tailored for our unique platform and ecosystem”.
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It’s a massive technical challenge, one the company has been trying to resolve by exploring how it updates its content management tools for people and publishers.
