ZTE recently introduced two new smartphones – Blade V6 and Axon Mini, in India. The company is being very vague about guidelines for this process, but says that suggestions should be limited to “mobile devices”, and that they should use technology that is “affordable for the general population” and “realistically possible by 2017”.
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The company has launched a website where people can submit their ideas and vote on those of others.
Project CSX is a new method for developing products that engages directly with consumers at every step of the development process, from conception to what is finally delivered to consumers. Interested users can register on the ZTE’s Z-Community forum and submit their ideas. We’re listening to you, and to our community, because you know best.
However, ZTE has put in a couple of rules so that it can restrict users from coming up with vague and impractical ideas.
ZTE’s Vice President of Technology, Planning, and Partnerships, Jeff Yee said, “Sometimes the greatest ideas come from people who are not in a company and who have a fresh take, which the company wouldn’t have thought of”.
ZTE is taking their core to the next level through the Project CSX.
In a move that can be described as a Dragonball Z, spirt bomb-esque manoeuvre, ZTE are asking fans to form a huge committee to help the Chinese manufacturer shape its next device for 2017. There are still a lot of unknowns about the project. ZTE nearly certainly has boundaries for the project and it’s easy to see CSX turning out to be nothing more than a clever marketing ploy. However the crowdsourcing turns out, CSX will nearly certainly be a unique phone with hardware specs and a chassis design we haven’t seen before, regardless of how many community suggestions are actually considered.
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Winning submissions will receive small cash prizes throughout the process, ZTE said.
